The DMCA (Digital Millennium Copyright Act) is a powerful tool for copyright holders. Take down notices get served to many websites daily to remove infringing items, yet many are false positives. Will the DMCA harm cloud computing? I think its a good possibility.
I recently read an interesting article on SC Magazine about a security researcher who had her MediaFire account suspended for 36 hours because of a DCMA notification. The infringing files she had on the account for years, and were malware files that had been or were being researched by her and others. There is also the case of speeches from the recent political conventions been taken down off You Tube because of automated filters to prevent DMCA take down notices. The amount of false positives reported to the news outlets it a small portion of what actually is out there, but they tend to make big news.
So what does this all have to do with killing the cloud? The answer is quite a lot. If the filters and DMCA searches are conducted in a way that can breed a lot of false positives, such as just going by file names and sizes, then what is to prevent a DMCA notice and fight over a companies private files that have the same name as some other companies files? Better yet, what if something is named too similar to something from the entertainment industry? a presentation that uses music, hey there can be a DMCA takedown notice right there if a file scanner digs into it, or if you leave the name of the song in the filename.
The idea being that all these notices can help make people gun shy about moving or even using the cloud. Copyright is needed, yet has been blown way out of proportion in its longevity. Life of the artist plus 75 years is way to long, considering that copyrights were meant to foster innovation, not to allow someone to sit back on their laurels. Now we see that it can affect researchers which are reaching to the cloud to help analyze items in a file. This can affect not only the infosec area but other areas such as medicinal or other science research. All this because one is guilty until proven innocent. This can and will affect the future in more ways than we can see at this time.
I made a comment on Twitter today after watching some of the announcements from today’s WPC Keynote. It got a nice conversation going and also got me thinking, an IT consultant’s role goes overlooked by the Tech Companies.
Being unable to attend Microsoft’s WPC in Toronto, I turned to Twitter to keep up with it, as I go out to clients on a regular basis and can’t always stream the keynotes. The announcement today of a complete refresh of all Microsoft products in the next 12 months was the icing on the cake. Microsoft was promoting through those at WPC, and forgetting about getting the refresh items in the hands of IT people.
the point comes really into play in the vast SMB marketplace. I have great influence over my clients and what they decide to purchase, due to a level of trust that I have built with them over the years. One the other hand I have limited resources of my own, and have to convince my bosses to get me new technology that I can test in our environments. Being a consultant is not easy.
Where Microsoft dropped the ball, is with TechEd. All the refreshes should have been on display and easily accessible to all the attendees. We are the ones who can drive adoption, and even give higher marks to a product compared to main tech site reviews. Now figure in that you need to set up budgeting for the following year, and Microsoft really dropped the ball. The Surface Tablet, if announced 2 weeks earlier and put on display/testing for the thousands at TechEd would have gotten even more press, more word of mouth and been ready to burst, if it is as good as they say. Office 2013 has been talked about, and I think has been shown a little at WPC, but still no build up for something that is coming out late this year or early next year.
TechEd pushed Server 2012 and Windows 8, but even then, unless one had time to do labs and not go to seminars, there wasn’t a lot to work with. the idea of having given or at least loaning a Windows 8 Tablet to all TechEd attendees would have been a boon. A chance to use it in a real world situation. the majority of us don’t have a way to test it on a tablet unfortunately.
TechEd also pushed cloud services, which for SMBs is still cost prohibitive. You have the cost of the services plus the cost of extra bandwith needed to be able to function at a smooth rate. The barrier to entry is too great. Add on that we are still seeing cloud service crashes every 4-6 months. the lack of the SBS edition of Server might drive more to the cloud, but could leave SMBs with older software, lack of funds to upgrade, and eventually create security issues.
As Scott Ladewig said in response to one of my tweets in our conversation, “ I love the deep dives into technology and educational opportunities, but TechEd keynotes should be more like WPC,” and about TechEd, “Great event, can be even better!” He is right, and hopefully Microsoft will learn. The SMB consultants are the true movers and shakers for a large majority of technology. Get us on board because we are not going to recommend something we haven’t tested.
The world of Technology is a fickle one. You can be a darling one minute and a hated evil empire the next.
There is a lot of talk going around on the technology websites. With all the announcements made recently there has to be. You have Microsoft’s Surface, Google’s Nexus 7, Apple’s new MacBook, and that is just the tip of the iceberg. As always there is much debate about what these things mean, not only to the world at large, but in terms of what a company is or is not. These opinions help shape the future of tech, and what company’s bottom lines will be. The problem is that those writing opinions are just that, opinions, but people take them as facts.
For instance, lets look at Microsoft and its reputation as an “Evil” empire. This thought, which started back in the 90′s, when Apple was on life support and when Microsoft was trying to outflank any competitor, mostly by using integration with less superior products. There was an Anti-Trust suit, Microsoft had to capitulate to oversight and allowing use of its APIs fairly. The tech world wanted Microsoft broken into multiple companies, like AT&T had been many years ago(and that turned out so well). Here we are now in an age where the world of technology is well more than just PCs. A world where overall, Microsoft is not that big of a player. Yes it still is the dominant PC operating system. The world of mobility though belongs to Apple and Google. The world of the internet belongs to Google and Facebook. Microsoft’s name and slips seem to measure bigger, get sounded louder, and last longer than any slip from any of these other companies.
Take a look at security and privacy. Microsoft has been working for years, and getting much better, at security. Third party applications, such as Flash and Java, have been the big holes into Microsoft systems recently. Yes there are still vulnerabilities found in Microsoft’s software, but the have gotten pretty responsive about patching those holes. Apple recently had the Flashback malware, which came through a Java exploit. A Java exploit which had a patch out from Oracle for 60 days before Apple decided to push it to the OSX machines out there. Apple has control over the updates that get pushed down to its devices. It doesn’t like playing with others. As a result, it has now changed its marketing about Macs and Malware, removing the idea that Mac’s do not get viruses from its marketing. There was a lot of talk about Apple’s problems with security, but overall it did not hurt Apple as a company. The average person didn’t even know about the whole deal. If it was Microsoft the whole world would have been down their throats and never forgotten.
For a second example of the hypocrisy in the world of technology, we can look at Tablets. Microsoft has announced it is making its own tablet called Surface. Most tech writers are pleased with this idea, but the OEMs are pissed. How dare Microsoft produce a tablet of its own. Yet when Google announced its own Tablet, the Nexus 7, these same OEMs had no issue with it. Apple produces the iPad, with utter control over it, and OEMs don’t complain. So why be up in arms over Microsoft? The issue at hand is that Microsoft has been burned by its partners on non-PC’s as of late (I won’t get into the whole HP PC stupidity). Think about it, Microsoft created a tablet type computer almost 10 years ago, besed on specific types of hardware, and the OEMs screwed it up, and overpriced it. Apple comes along with the iPad and its a revolution. Microsoft had the Windows CE phones (I had one and loved it back in the early 2000′s). The OS eventually got a bad rep as it became bloated, but when Microsoft fixed things with Windows 7 Phone were the OEMs ready to get back to producing items with it? No. For that matter, OEMs which have done the same thing with their support of Linux, claim to be supportive, and claim to be coming out with new products based on Microsoft technology, yet either come out with one item that is not pushed in the marketplace, or don’t ever come to market with the item. Now add on that Microsoft has its own store (like Apple), and you can understand why Microsoft would get into making a Tablet of its own.
The reality of it all is that people are letting certain things from the past cloud their judgement. They are not basing everything on the current facts only. Truth be told, Apple is a more controlling and “evil” empire because of its control than Microsoft is. Google has been shown to have a ton of privacy issues, as much if not more than Microsoft. Microsoft gets held to a higher standard because of their past and the Anti-Trust suit more than they should at this point. For technology to really grow right, we need to hold everyone to the same standards.