The world of Technology is a fickle one. You can be a darling one minute and a hated evil empire the next.
There is a lot of talk going around on the technology websites. With all the announcements made recently there has to be. You have Microsoft’s Surface, Google’s Nexus 7, Apple’s new MacBook, and that is just the tip of the iceberg. As always there is much debate about what these things mean, not only to the world at large, but in terms of what a company is or is not. These opinions help shape the future of tech, and what company’s bottom lines will be. The problem is that those writing opinions are just that, opinions, but people take them as facts.
For instance, lets look at Microsoft and its reputation as an “Evil” empire. This thought, which started back in the 90’s, when Apple was on life support and when Microsoft was trying to outflank any competitor, mostly by using integration with less superior products. There was an Anti-Trust suit, Microsoft had to capitulate to oversight and allowing use of its APIs fairly. The tech world wanted Microsoft broken into multiple companies, like AT&T had been many years ago(and that turned out so well). Here we are now in an age where the world of technology is well more than just PCs. A world where overall, Microsoft is not that big of a player. Yes it still is the dominant PC operating system. The world of mobility though belongs to Apple and Google. The world of the internet belongs to Google and Facebook. Microsoft’s name and slips seem to measure bigger, get sounded louder, and last longer than any slip from any of these other companies.
Take a look at security and privacy. Microsoft has been working for years, and getting much better, at security. Third party applications, such as Flash and Java, have been the big holes into Microsoft systems recently. Yes there are still vulnerabilities found in Microsoft’s software, but the have gotten pretty responsive about patching those holes. Apple recently had the Flashback malware, which came through a Java exploit. A Java exploit which had a patch out from Oracle for 60 days before Apple decided to push it to the OSX machines out there. Apple has control over the updates that get pushed down to its devices. It doesn’t like playing with others. As a result, it has now changed its marketing about Macs and Malware, removing the idea that Mac’s do not get viruses from its marketing. There was a lot of talk about Apple’s problems with security, but overall it did not hurt Apple as a company. The average person didn’t even know about the whole deal. If it was Microsoft the whole world would have been down their throats and never forgotten.
For a second example of the hypocrisy in the world of technology, we can look at Tablets. Microsoft has announced it is making its own tablet called Surface. Most tech writers are pleased with this idea, but the OEMs are pissed. How dare Microsoft produce a tablet of its own. Yet when Google announced its own Tablet, the Nexus 7, these same OEMs had no issue with it. Apple produces the iPad, with utter control over it, and OEMs don’t complain. So why be up in arms over Microsoft? The issue at hand is that Microsoft has been burned by its partners on non-PC’s as of late (I won’t get into the whole HP PC stupidity). Think about it, Microsoft created a tablet type computer almost 10 years ago, besed on specific types of hardware, and the OEMs screwed it up, and overpriced it. Apple comes along with the iPad and its a revolution. Microsoft had the Windows CE phones (I had one and loved it back in the early 2000’s). The OS eventually got a bad rep as it became bloated, but when Microsoft fixed things with Windows 7 Phone were the OEMs ready to get back to producing items with it? No. For that matter, OEMs which have done the same thing with their support of Linux, claim to be supportive, and claim to be coming out with new products based on Microsoft technology, yet either come out with one item that is not pushed in the marketplace, or don’t ever come to market with the item. Now add on that Microsoft has its own store (like Apple), and you can understand why Microsoft would get into making a Tablet of its own.
The reality of it all is that people are letting certain things from the past cloud their judgement. They are not basing everything on the current facts only. Truth be told, Apple is a more controlling and “evil” empire because of its control than Microsoft is. Google has been shown to have a ton of privacy issues, as much if not more than Microsoft. Microsoft gets held to a higher standard because of their past and the Anti-Trust suit more than they should at this point. For technology to really grow right, we need to hold everyone to the same standards.